This article discusses the new Star Wars: The Force Awakens movie from the perspective of a parent. It talks about the struggle that some parents have had with the lack of spoilers for the movie. Many people are very big fans of Star Wars and don't want to know anything about the movie at all so that they can go into it ready to be surprised and engrossed by the movie. The movie is also marketed at a wide range of people and age groups and was marketed so well that it has been breaking box office records. There are references to the original movies which entice adults as well as toys that are made for children. The fact that the movie is marketed to children as well as being quite secretive means that adults don't quite know what the movie contains and therefore can't make a decision as to whether the movie is appropriate for their kids to watch. By this time however their kids are already hyped up and begging to see it. This article is interesting to me because it not only involves the fact that the movie is so heavily marketed, but it also involves one target audience (the hardcore fans wanting the movie to stay secretive) making the viewing experience of another target audience (the concerned parents) more difficult and problematic.
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